RT Marketing


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Branding & Positioning

These elements come before marketing, advertising and public relations, social media, traditional print media, custom publishing.

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Online & Offline Marketing

Once Branding & Positioning is set, strategic and integrated marketing follows. Why? The emotional connection to your target market now exists.

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Strategic Marketing

We know marketing, we know the building industry, & we know how to make them work together.

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We provide contractor marketing services to home improvement professionals, such as remodeling companies, home builders, designers, and construction professionals.
Whether you’ve been in business for many years or have decided to start your own business this year, we have the tools and knowledge to help you grow and be Right On Target.

For over 32 years, we’ve focused on the construction and remodeling industry,
helping entrepreneurs around the country—like you—build and grow successful businesses.

Ball bouncing across boxes representing contractor marketing services

The Marketing Services

Contractor marketing services can’t rely on discounts and pricing gimmicks; however, focusing on a specific geographic service area is usually necessary. This eliminates many of the standard promotional methods other marketing agencies depend on. As an agency focused on contractors, builders, designers, and remodelers, we can help you concentrate your advertising dollars where they count.

From website design to logo design, online marketing to offline items such as print newsletters, ads, billboards, radio, and more, we are here to be your expert. We do more than develop marketing campaigns and design attractive websites. We will also keep those campaigns focused on your target audience, build your local search visibility, grow your brand, guide your message, and help you find potential clients through these processes.

Adaptive Marketing
for a Changing World

People change, new technologies emerge, Google updates their algorithms. An automated, pick-from-a-menu kind of marketing strategy can be too rigid. Plus, some aspects of your marketing will be more important than others and some common marketing channels may not be worth the time.

When you work with RT Marketing, you get a team of marketing experts using their unique strengths to develop a strategy for achieving your goals. We then continue to monitor your progress and, if needed, adjust your marketing plan to give you the best results and keep it Right on Target.

Illustration of construction barrier representing a change in marketing strategy.

Why Choose RT Marketing?

Experience, Knowledge & Focus

Whether you’re an integral part of a very large working team, a one or two-person shop, a robust franchisor, or a new franchisee, we have the contractor marketing services for you. Delivering quantifiable results, we offer both online and offline solutions for Branding, Strategic Managed Marketing, Integrated Advertising, and direct-to-market Public Relations. When you’re highly focused, new business may come streaming in the door.
We’ll work tirelessly to help make that happen.

From our inception over 32 years ago, we have been focused on marketing for the remodeling and home building industry. We stay current on the latest trends—which change quickly— in both marketing and the building industry.”

Testimonials & Featured Clients

It took a couple of years, but we can honestly say RT Marketing has taken our business to a place where we pretty much only receive leads (great leads) from our desired geographic area. This has allowed us to be more selective in the type of project we take on, and its location – and that is a HUGE accomplishment! RT has always been so attentive to our needs. They listen to our ideas, and are willing to work with us. We love RT Marketing, they’ve become family to us, they are simply the best!!

Keely Contant, Atlanta Design & Build (now Alair Homes Marietta)

RT Marketing has been a great partner for the North Carolina Home Builders Association for more than a decade. We have several websites to maintain, including for our 21st Century Expo tradeshow as well as the main association homepage, nchba.org. RT Marketing delivers outstanding customer service. If an issue ever arose, their staff was easy to contact and always quick to respond. I would absolutely recommend RT Marketing to anyone looking for web design and site maintenance.

Jeffrey Turner, Director of Communications @ North Carolina Home Builders Association

The RT Marketing team has a tremendous sense of style. I get compliments about my logo and art work regularly. The web page is several years old and still feels fresh and engaging.

Dan Tibma, Tibma Design Build

They helped us produce and distribute beautiful and professional content for a quarterly newsletter that kept us in contact with our client base.

Leo Lantz, Leo Lantz Construction, Inc.

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